{"product_id":"hatch-show-print-memo","title":"Hatch Show Print Memo","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"panel__sub-title\" data-mce-fragment=\"1\"\u003e\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"rich-text\"\u003e\n\u003ch3 class=\"heading-b\"\u003eBUMPING ELBOWS WITH GHOSTS\u003c\/h3\u003e\n\u003cp\u003eNashville’s legendary letterpress print shop was founded by the brothers Hatch in 1879 and remains the living heartbeat of classic American poster design.\u003c\/p\u003e\n\u003cdiv class=\"rich-text\"\u003e\n\u003cp\u003eWe imagined a three-poster public service campaign about effective poster design, which we named \u003cem\u003ePressing Issues: A Series on Ink, Paper, and Muscle.\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eWe wrote some copy and made a couple of really rough sketches and the left it to the crew at Hatch to design and print.\u003cbr\u003e\u003cbr\u003eAnd. They. Killed. It.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNext, we cut up the three finished posters into covers for our Fall Memo Books. Each poster yielded six covers, and we included one book from each poster in the 3-Packs.  As a result of that, and the natural variations in letterpress printing, there’s a \u003c\/span\u003e\u003ca class=\"js-image-popup\" href=\"https:\/\/s3.us-east-1.amazonaws.com\/field-notes-prod\/images\/FNC56_Hatch_shopAa.JPG\"\u003eton of variety\u003c\/a\u003e\u003cspan\u003e in the run.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe covers are on Domtar Cougar 100-lb white cover stock with a brute-force application of a variety of hand-mixed Kennedy oil-based inks, including \u003c\/span\u003e\u003ca class=\"js-image-popup\" href=\"https:\/\/s3.us-east-1.amazonaws.com\/field-notes-prod\/images\/FNC56_Hatch_shopGa.JPG\"\u003e“Just About Pantone 637.”\u003c\/a\u003e\u003cspan\u003e The \u003c\/span\u003e\u003ca class=\"js-image-popup\" href=\"https:\/\/s3.us-east-1.amazonaws.com\/field-notes-prod\/images\/FNC56_Hatch_interiorA.JPG\"\u003ebody pages are ruled in light blue\u003c\/a\u003e\u003cspan\u003e on a smooth \u003c\/span\u003e\u003ca class=\"js-image-popup\" href=\"https:\/\/s3.us-east-1.amazonaws.com\/field-notes-prod\/images\/FNC56_Hatch_interiorB.JPG\"\u003e60-lb text stock from Finch.\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text\"\u003e\u003c\/div\u003e","brand":"Field Notes","offers":[{"title":"Default Title","offer_id":39859041763430,"sku":"fnc-56","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1858\/0975\/products\/FNC-56-Hatch-A_130ca1a2-6cd3-4867-a1d5-6529d24a2da9.jpg?v=1663876539","url":"https:\/\/merrymakerpaper.shop\/products\/hatch-show-print-memo","provider":"Merrymaker Fine Paper","version":"1.0","type":"link"}